Are you kidding me?

By the looks of the ad photo, you might think R.J. Reynolds Tobacco Co. was getting into the candy biz for kids.

But you'd be wrong.

R.J.'s new Camel branded dissolvable products are packaged an awful lot like candy and include Camel Sticks, Camel Orbs, and Camel Strips, but they're not just tasty little treats. Oh no! They pack a nicotine whallop of 0.6 to 3.1 mg per dissolvable (vs. 1 milligram of nicotine in a regular cigarette) and are being marketed as the smokeless solution for those who don't like chew.

Hmmmm. now I don't have a problem with tasty, candy-like products for adults because candy's not just for kids. But holy smokes, look at that photo!


Candy innocence lost.