Don't Eat the Candy

It has just occurred to me that we have been marketing to the world in the worst way. "Don't eat the candy!" - WHO SAYS THAT?

It is the one of the most joy-sucking, sad things to hear. "Don't eat the candy". My mother has been saying it since I was two; my father, the nutritionist, the Surgeon General, they've all had their say. So I have to wonder, why would we say this to our customers?

First and foremost, we say "Don't Eat It. Just Wear It.", because our products are not made for eating. They are 100% inedible; made from acrylic resin and not intended for consumption.

Second, we say "don't eat it" because we think it is beautiful. Not just Candyware candy. ALL candy. Since candy salesmen first began selling, marketing people have been colouring, shining, shaping and scaling candies to appeal exactly to my size. Each candy is its own tiny billboard that packs a punch like a bowl full of jewels.

Where else are people loving candy but NOT EATING IT? I think it's time for me to start looking out into the rest of the world.


CANDY IS BEAUTIFUL.
Don't Eat It. Just Wear It.
http://www.candyware.com/