Gomma da Masticare

I'm chewing Hubba Bubba in honour of Maurizio Savini's chewing gum sculptures and boy oh boy, do I have some questions.

Such as, is that masticated gum? how much? does Mr. Savini chew it all himself or does he have a special masticating machine? is flavour an important element of the design? are the sculptures sticky?

A successful artist and student of architecture, I was intrigued by a picture of Signore Savini at http://www.artmbassy.com/bin/maurizio_savini.html and am ashamed to admit that I have a hard time reconciling this carefully crafted public image (see photo) with the creation of bubble gum art.

Is it necessary to see a relationship between an artist's public image, their medium and the art they create?

Candy Baubles!

There may be a financial crisis and the world may be falling apart, but you've always got your memories.

Remember digging through your mom's jewelry box? or those big baubles you wore in your ten-year-old pig-tails? or how about that candy dish full of jelly beans? Well, Candyware is bringing it all back to you with Candy Baubles, the latest in candy inspired jewelry.

We love candy, just like you. But we could also go for a little bling so we've added that too. Each Candy Bauble necklace is made with one Candyware Jelly Bean and glass & Spanish acrylic beads in the most fantastic colours; pink, orange & light or dark jelly bean green.

Poo poo the financial doom and gloom for one sweet moment. At $20 apiece, you can afford to buy a Bauble for your sister, your best friend and your secret pal.

Check out Candyware's lineup at www.candyisbeautiful.com/candy.html

Sell it to me!

There is an assembly line of candy phones from LG at Verizon Wireless and I am sold!

http://www.youtube.com/watch?v=GN6BtJWahUg

LG and Verizon have thrown a wide net with this advertising, appealing to candy lovers, chocolate lovers and technofreaks with slick visuals and a suggestive (Candyman) Christina Aguilera soundtrack.

I would think this should be a wide enough net to catch the female demographic . Or at least some of them. Or, maybe none.

I saw a blogsite comment from a grade 6 student who really, really, reeeeally wants one of these phones.

Geesh!! How much s-e-x appeal does a candy product need to get it off the playground?

Are you kidding me?

By the looks of the ad photo, you might think R.J. Reynolds Tobacco Co. was getting into the candy biz for kids.

But you'd be wrong.

R.J.'s new Camel branded dissolvable products are packaged an awful lot like candy and include Camel Sticks, Camel Orbs, and Camel Strips, but they're not just tasty little treats. Oh no! They pack a nicotine whallop of 0.6 to 3.1 mg per dissolvable (vs. 1 milligram of nicotine in a regular cigarette) and are being marketed as the smokeless solution for those who don't like chew.

Hmmmm. now I don't have a problem with tasty, candy-like products for adults because candy's not just for kids. But holy smokes, look at that photo!


Candy innocence lost.

Cars, man.

Yesterday I discovered Automotive Candy Paints and I can't stop thinking about them. These are the paints that Hot Rodders and car aficionados use to give their ride that super shiny, excellent colour you never see in the show room.

A candy job (that's car lingo for candy paint job) uses an additional mid coat step in the painting process to give it an extra deep colour kick and, from the looks of the paint samples photo , it does the job.

Candy, candy, candy. Even the car guys can't resist the candy.

Pink!

Here comes Christmas! and this may be the year for the pink tree! My initial research is showing that after years of seeking my own identity I have now distinguished myself from the masses. I'm now part of the 'Quirky' (buying-a-pink-Christmas-tree) set.

Joy to the World! look at that tree.

www.treetopia.com

Big Chocolates

Sometimes you see something in your imagination and then accidentally trip over it in the middle of your day. I love these pieces by artist Katie Jacobs. (Definately not for eating).

'Chocolate' Slip cast ceramic $110 each.

http://www.piecesofeight.com.au/artists/jacobs.html

Don't Eat the Candy

It has just occurred to me that we have been marketing to the world in the worst way. "Don't eat the candy!" - WHO SAYS THAT?

It is the one of the most joy-sucking, sad things to hear. "Don't eat the candy". My mother has been saying it since I was two; my father, the nutritionist, the Surgeon General, they've all had their say. So I have to wonder, why would we say this to our customers?

First and foremost, we say "Don't Eat It. Just Wear It.", because our products are not made for eating. They are 100% inedible; made from acrylic resin and not intended for consumption.

Second, we say "don't eat it" because we think it is beautiful. Not just Candyware candy. ALL candy. Since candy salesmen first began selling, marketing people have been colouring, shining, shaping and scaling candies to appeal exactly to my size. Each candy is its own tiny billboard that packs a punch like a bowl full of jewels.

Where else are people loving candy but NOT EATING IT? I think it's time for me to start looking out into the rest of the world.


CANDY IS BEAUTIFUL.
Don't Eat It. Just Wear It.
http://www.candyware.com/